Each year at SIA (Noth America’s largest snow sports tradeshow) Snowpress highlight new and innovative products within the snow sports industry. For the 2009/2010 season, Arbor’s Draft snowboard recieved an award and was included in the honor role.
Click here to read more on Design Cartel’s role in the development of this snowboard.
Click here to read more about the Draft and why it is so innovative.
In early April George Cant from Design Cartel sat down with Transfer Snowboard Magazine editor - Russell Holt for a quick 1 on 1 chat about the in’s and out’s of snowboard construction. The article is featured in the 2009 buyers guide supplement, available at supporting magazine outlets and snowboard stores throughout Australia.
CURVE - Australia’s leading design and product development magazine caught up with George Cant back in 2004 to discuss combining passions with industrial design. The article was published in Curve’s “Designer Profile” section - Issue 8 2004.
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NISHA - One of Israel’s premium design magazines caught up with George Cant from Design Cartel while putting together an article on Australian Design. The article was published in the August 2008 issue.
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ARBOR MOVES ITS SNOWBOARD PRODUCTION TO THE ELAN FACTORY IN AUSTRIAVenice, CA - January 5, 2009 - Arbor has decided to move the production of its snowboard line to the Elan snowboard factory in Furnitz, Austria. This proactive change will be in effect starting with the company’s 2010 samples. The decision was motivated by Arbor’s need to partner with the most advanced snowboard factory available. Doing so allows the company to manage an increasingly complicated use of its organic materials and eco-technologies. Only in Austria has the company found the know-how, attention to detail, advanced technologies, and unmatched material and sourcing knowledge required to create an Arbor. After careful analysis of all options, Arbor selected Elan as the best choice to handle its growing production needs.
Venice, CA - January 15, 2009 - Arbor redesigns the Draft series, delivering what it believes is the best solution yet offered in the rapidly evolving rocker design revolution. The new Draft has been designed around “The System,” a fusion of interdependent technologies that support jib-specific performance. Make no mistake; rocker boards represent a completely different approach to snowboard design and performance. As a result, using rocker requires a total rethinking of long held ideas on material and design technologies, and how those technologies interact. Based on this, Arbor developed The System to address the new physics of riding rocker.
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In 2008 Design Cartel was invited to work with Arbor Snowboards as their snowboard engineering / product design partner.
The opportunity arose when Arbor switched their snowboard production from their existing supplier to the Elan Snowboard Factory in Austria for their 2009/12010 production year.
For the 2009/2010 snowboard season Design Cartel worked with CAPiTA and the Elan Snowboard Factory to produce life like 3D renderings of CAPiTA’s new snowboard line…..
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