Early December 2008 - Arbor Sports held their annual sales meeting in Austria at their new snowboard manufacturing home – the Elan snowboard factory. Distributors, reps and suppliers from all over the world flew in for the week long event to participate in the release of Arbors new 2009/2010 product offering.
Design Cartel had the honor of being invited to the event as we had been working with Arbor during their snowboard factory transition to Elan. Our role involved the complete re-design of their snowboard line, from new board shapes & materials, to the refinement of the product line plan & line philosophy.
The week long meeting was a great success and the perfect mix of both business and pleasure. Many thanks to Elan and Arbor for putting on such a well organized, productive and enjoyable event!
Check out the pictures below along with a great overview of the event on www.snowboarder.com (put together by Brad Farmer)
Arbor in Austria – Part 1 / Arbor in Austria – Part 2
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